Pioneers of Promotion: How Press Agents for Buffalo Bill, P. T. Barnum, and the World's Columbian Exposition Created Modern Marketing

Pioneers of Promotion: How Press Agents for Buffalo Bill, P. T. Barnum, and the World's Columbian Exposition Created Modern Marketing

Joe Dobrow

The average American for the time being is bombarded with as many as 5,000 displays a term. The sophisticated and persuasive marketing tactics that companies use may seem a recent phenomenon, but Pioneers of Notice tel...

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Joe Dobrow